As you may have seen, the lovely Remy has moved on to a new job after a fantastic year of working for me, and I am now looking for a new assistant here at LLG. I have met and interviewed some brilliant and extraordinary people so far, but have yet to find the right skill mix for the position, so am still looking. (Big boots to fill after Katie, Katie, Emily and Remy!)

In essence, I think this is the perfect position for someone wanting to experience an entrepreneurial environment, get their foot in the door in fashion or media, and build a phenomenal contacts book (my previous assistants have been given great references and recommendations, and gone on to excellent full-time roles in media). I don’t believe in internships, minimum wage, or unpaid roles, so for the moment this is a role for a part-time & self-employed person (I could advertise this as an internship on expenses only, or as a full time role on minimum wage, but I think that is indefensible in London, and morally wrong.)

I am looking for a part-time & self-employed all-rounder to provide both editorial & PA support across all my company’s responsibilities (blog, digital media, book, shoots, events, consultancy, content creation, journalism). This is a paid position, based in London in central NW1 (Camden), and the candidate will ideally be based in the immediate or surrounding area. There is scope for extra hours each week, bonus payments on external gigs and, ultimately, for this job to become a permanent full-time position.

Maybe you are someone with part time commitments elsewhere or someone looking for a first job who can fill in the extra hours elsewhere? The role is 20hrs a week, ostensibly as 4hrs a day, 5 days a week, but this will be flexible depending on my workload & your situation. i.e. maybe 8 hours one day, & none the next if that suits your position better, and often will involve remote working, as I travel frequently. (There is also opportunity for occasional travel with me for shoots, press trips and events.)

The position is wide-ranging, (one day you may be editing photos and video for the site, attending London Fashion Week or assisting on a client shoot on location, and the next you could be helping me cook in a studio for an event or photo shoot, walking Lettice the office dog, and helping bag up clothes for charity) requiring a discreet, motivated, meticulous self-starter who is flexible and happy to speak up, contribute ideas, and to use their initiative. They will be required to sign a confidentiality agreement.

The PA tasks will cover, most importantly, managing the sometimes overwhelming office email inbox, as well as diary-keeping, office organisation, database input & management, and making appointments. It will also include basic expenses, errands, booking couriers, liaising with clients and making travel arrangements, as well as some personal tasks. (We have an office dog, so please be happy around small dogs.)

The editorial support will include basic photo editing, researching content & fact checking, calling-in for shoots, newsletter creation, basic PowerPoint slide creation, scanning, liaising with PRs, and regularly updating an EPK. External attendance at shoots, press days, London Fashion Week, and other events is sometimes required, and will sometimes be outside normal office hours. I create all content on LLG, so this is categorically not a writing role, bar caption creation.

The successful candidate must have a good understanding of blogs, Twitter, Facebook & other digital platforms including Instagram, YouTube & Pinterest. (However, I am not looking for a dedicated fashion blogger for this position.) Photography, design, video and photo editing skills would be highly prized.

This is paid, and not an intern or work experience position, and the candidate must have some employment experience in a relevant field. Previous positions (and they can have been internships) in any of these fields would be particularly attractive: fashion, digital, publishing, PR, marketing, production.) Because of my current commitments at home and abroad, I sadly don’t have time to tutor anyone through the basics, so please do not apply if you are a social media neophyte!

The position is to start as soon as possible. (Although this can be flexible for the right candidate.) I am most definitely an equal opportunities employer and welcome applications from every one. But I’m afraid the office is up a steep flight of stairs in a period building and there is no other access.)
Please email a covering letter and a full resume to the office at: contact [at] and be available for interview as soon as possible – ideally this week, or next.

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I wish you success


If only, miraculously, I could occasionally be allowed a “bring your cocker to work” days, I’d be your girl forever and ever…


Hi Sasha,

I’m Benedicte and am a newish Liberty London Girl ‘lover’. I saw your ‘call’ on the blog today for a new assistant and I thought I should drop you a line.

My contract at Tiffany HQ is coming to an end in the next weeks and while I have temporary work as a researcher, for a casting agency, lined up I would be utterly fascinated and interested in working for you. I am an organiser; I adore fashion in all its guises and would find working & juggling the variety of subjects necessary to keep LLG running smoothly ultimately exciting.

I am happy to send through to you my CV, however in the meantime to give you a quick idea of who I am: I’m 26-years old. Marketing major. Originally from Sydney, Australia but I have spent the last year working in online sales for Zimmermann, in New York. While I would have ‘loved’ to have stayed in the USA and continued working for fashion brands, my post-degree working visa expired and we all know how impossible it is to obtain a green card. Zimmermann was a fantastic learning curve and working environment and while they wanted me to stay, there was no immediate growth in the department.

So with a heavy heart, I left East Village & arrived in London (my second home) in May. I have been returning to London, since a small person, as my mother is half English & French. My maternal grandmother was typically French (although, she too had emigrated to Sydney to join my mother & aunts) and it is she, who imbibed fashion, design, etiquette and an appreciation of all things beautiful into our every day lives – right down to how to lay the table ‘every time’ with fresh flowers, china, sparkling glasses – even if it was to be ‘just’ cheese on toast.

I love food; good cheese is a major weakness. I love to entertain; I simply adore animals (miss my dog Teaa probably more than most 2-legged friends); I wish for at least one Stephen Jones hat before I die; I dream of a Schiaparelli two-piece & a pair of Louboutins.

Jewellery is second nature, travel and other cultures totally fascinate me & to be perfectly honest pulled me away from Australia. I’m proud to be Australian but Europe courses through my DNA; London is now very much my home.

Please excuse the above being quite informal & chatty but I wanted to give you some idea of who I am; certainly not a quick turnover Aussie traveller who’ll be gone in a matter of months. I am most certainly here to stay.

I would be delighted to meet you at your convenience. I currently live in Notting Hill but may relocate to Kentish Town. If but nothing else, this letter gives me the wonderful opportunity to congratulate you on LLG . I adore your blog & look forward to your next musings.

I look forward to hearing from you.

Yours sincerely,

Benedicte Herlihy

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