I do love a good behind the scenes video – especially when they are about a part of the fashion industry to which one normally doesn’t get access. The J Crew series in Italy with Jenna Lyons is brilliant, and this short film from Oliver Sweeney is equally good. Enjoy!

PS – I get asked to run external video from brands ALL the time and I say no 99% of the time- and just to be clear to any publicists reading this…an educational, amazing video highlighting a place we don’t have access to is one thing. Running a brand’s advertising campaign/promo video/video comp is quite another!

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One comment


Here’s to the shoe!

What I liked best about this short clip was the sense of pride in the craftsmanship and the relationship between shoemaker and shoe. It’s something I’ve never considered in the luxury market.

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